July 6th, 2012
1 min read
As someone who closely watches swimming pool research buying and traffic pattern from an internet marketing perspective, this last week has blown me away in terms of the amount of people online right now researching swimming pools, much of which can be attributed to this incredible heat wave we've been feeling throughout the U.S. and certainly on the east coast.
In fact , to get a true feel of just how much heat affects the way people research swimming pools, take a look at the following screen shot, which shows the amount of traffic we've been getting these last 2 weeks here at the River Pools website.
As you can see, over 4000 people a day are flocking to the site to learn about swimming pool ownership, and this huge flux is a simple reminder of how the swimming pool industry works.
Just as Hybrid automobile sales go way up when the price of gasoline skyrockets, swimming pool sales do the same when the heat is on.
And as I've talked with pool builders all over the country in recent days, everyone seems to be blown away with the amount of phone calls from potential buyers.
Heck, just over the last 6 days, since the beginning of July, we've had 194 people fill out a contact form here at River Pools, almost 100% more than the first week of June.
What's interesting about this phenomena is the fact that even though you would think purchasing a swimming pool and spending $30–100k would be a long, thought-out decision, when mother nature melts all of us the swimming pool buying cycle cuts down drastically, and many families, especially parents, finally make the decision to beat the heat and purchase an inground swimming pool.
As to how this heat will affect the swimming pool industry for the rest of 2012, I cannot tell, but for now it appears an industry that has been taking a hard beating for about 4 years is finally catching a break.
River Pools® manufactures fiberglass pool shells and does not install pools. Pools are installed by locally owned and operated dealers and franchisees. The relationship between the dealers and franchisees to River Pools® is that of an independent contractor. River Pools Franchising LLC (Franchising) provides independently owned and operated River Pool franchisees with the right to market the River Pools brand of pool shells as a franchisee. Franchising does not manufacture pool shells. Due to the unprecedented and historic growth of the River Pools brand, this website contains an abundance of information that has been created over the last decade. Some of the content on this site may reflect prices, perspectives, processes, entities, and names that were relevant at the time but may not be as relevant today.
Consumers should consult their local installer (independent dealer or franchisee) for the most accurate and updated information based on the unique conditions of their property. Consumers should verify specifications with the installing dealer rather than relying on the information on this website, which is not intended to be a final specification.