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Record Heat Wave of 2012 Leads to Huge Increase in Swimming Pool Sales


record heat

As someone who closely watches swimming pool research buying and traffic pattern from an internet marketing perspective, this last week has blown me away  in terms of the amount of people online right now researching swimming pools, much of which can be attributed to this incredible heat wave we've been feeling throughout the U.S. and certainly on the east coast.

In fact , to get a true feel of just how much heat affects the way people research swimming pools, take a look at the following screen shot, which shows the amount of traffic we've been getting these last 2 weeks here at the River Pools website.

Record Pool Traffic

As you can see, over 4000 people a day are flocking to the site to learn about swimming pool ownership, and this huge flux is a simple reminder of how the swimming pool industry works.

Just as Hybrid automobile sales go way up when the price of gasoline skyrockets, swimming pool sales do the same when the heat is on.

And as I've talked with pool builders all over the country in recent days, everyone seems to be blown away with the amount of phone calls from potential buyers.

Heck, just over the last 6 days, since the beginning of July, we've had 194 people fill out a contact form here at River Pools, almost 100% more than the first week of June.

What's interesting about this phenomena is the fact that even though you would think purchasing a swimming pool and spending 30-100k would be a long, thought-out decision, when mother nature melts all of us the swimming pool buying cycle cuts down drastically, and many families, especially parents, finally make the decision to beat the heat and purchase an inground swimming pool.

As to how this heat will affect the swimming pool industry for the rest of 2012, I cannot tell, but for now it appears an industry that has been taking a hard beating for about 4 years is finally catching a break.

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Downside of super hot weather, my pool was 87 this AM. Wonder how much ice it would take to cool it to 82?
Posted @ Friday, July 06, 2012 1:20 PM by Jim Wasssum
Good point Jim. The only viable solution is a Heat Pump with a chiller on it...or a chiller unit, which is also available. Have you ever considered one of those?
Posted @ Friday, July 06, 2012 1:29 PM by Marcus Sheridan
I grabbed this from another website just for grins... 
As a rough estimate, the pounds of ice required would be (V/1000) * DCD * 43.75 
Where : 
V = Volume of Pool 
DCD = Degrees Cooling Desired 
So..for a 10,000 gallon pool to be cooled 5 degrees: 
10 * 5 * 43.75 = 2187.5 lbs of ice. 
My pool was 92 yesterday.
Posted @ Friday, July 06, 2012 3:40 PM by Jim Assurian
Jim, easily the coolest comment/answer ever here on the River Pools blog! :-)
Posted @ Sunday, July 08, 2012 7:06 PM by Marcus Sheridan
Wow Jim, that is really cool. I would love to share that with people on Twitter. Would you mind? 
Great blog guys. It's hard to find pool blogs out there that keep producing great content. Keep up the good work.
Posted @ Monday, July 09, 2012 9:42 PM by Matt Giovanisci
Knowing that I am heading toward this myself, as RP&S is installing my pool now, what about dry ice? What kind of effect would that have on a fiberglass pool/pump/salt system? Anybody know?
Posted @ Thursday, July 12, 2012 12:09 PM by Bob Hansen
Bob, I'm not sure about dry ice. Strictly as a cost-benefit thing. Dry ice is *really* expensive. And since it sublimates fairly quickly I'm not sure you'd get the over-all cooling effect you'd want.
Posted @ Friday, July 13, 2012 9:47 AM by Addie
@Matt Giovanisci 
Sure thing feel free to share, though the calculation was not mine and I cannot vouch for its accuracy.
Posted @ Monday, July 16, 2012 7:38 AM by Jim Assurian
@Jim Assurian 
I actually turned your formula into an online calculator! 
Check it out here! 
Posted @ Monday, July 16, 2012 9:43 AM by Matt Giovanisci
hehe, and I thought 500 visitors/day to our website was pretty darn good! 
Marcus, you are always motivating me, that's why I come here, even though we build vinyl pools! ;) 
Posted @ Monday, September 24, 2012 2:51 PM by Jay Broyer
This is when you want a pool in your back year. During the heat wave I just stay in side with the AC.
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Posted @ Friday, November 15, 2013 5:24 AM by loowes
Great post!
Posted @ Sunday, November 17, 2013 7:50 AM by kevin
Well said, so many pools and accessories were sold in this period of time. It was the time which increased the sale of pool services.
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